33 by adelpasha

video by: adel maulana pasha

from : yang "taksa" project



Jakarta is a society with intense mobility. The mobility of the citizens inside this community goes along with the mobility of the enclosed consumer goods. But what if the principle of this mobilization is the other way around, it derives from the mobilization of items that caused the mobilization of the people in today’s society.

The supposition of the relationship between these items then assumes the relation between people in the society that goes along with it, so the entity of human being is no longer assuming the humanism, but more to the interrelation of the items paralel to it. A kind of “imaginary objectification” of the interrelation of people who takes interrelation of items. This is why then the society gets to a commodity phase which doesn’t stick to items anymore, but it has reached the entity of human beings in a society.

Human beings as commodities can be seen clearly in the mobilization behaviour of Jakarta’s citizen as today’s industrial city. Productivity as a guideline in industrial society leaves a displacement of the meaning of relationships between human beings in a society, which no longer based on inter-human relationship. Human beings are being measured based on nominal. Starting from a busy day on working hours reflected on the traffic and traffic jams on the city’s main road all day long. And so, as a city, Jakarta is the citizen’s mobilization full of shopping activities as a lifestyle, and as an identity.

Circulative mobilization of productivity until consumption as the last circulation of the industrial citizen’s chain-link, really mobilizes the society wich is paralel to the items. Human being’s awareness in the industrial era then creates “reification” or society’s alienation due to reductions of industrial economics law. This state of alienation is strengthen by the culture of mass media as the consciousness’ reference, which its circulation ends at consumption.